Brand Strategy & Design
The Task
As a new player in the beauty and wellness industry, we were tasked with developing the Tranquillita brand so it projects a more modern yet unique look and feel, providing users with seamless experience across their touch-points.
The Approach
Omedia Intelligence conducted a virtual UX Strategy workshop with Tranquillita's key stakeholders team to learn their industry, define their brand, understand their users and prioritise their content. By conducting competitive analysis, we were able to identify several areas to prioritise from a design and branding perspective.
The Output
Brand Strategy UX UI Design Website Design and Development Content Architecture Visual Design & Copywriting Corporate Identity Design
Project Lead
Miyelani Baloyi